The vast number of netizens and his fans were deeply disgusted, and in a flash, they disowned him. The comments under his latest Weibo post were ablaze with insults, as he kept coming online, but like a turtle shrinking its head back, he didn't dare to post a single Weibo.
In just over an hour, the situation fermented into a full-blown crisis and universal scorn, with all his fans deserting him.
Seeing the irrefutable evidence mounting up, Guangmei Media immediately released a statement terminating their contract with Meng Jin, followed by several products he endorsed also severing their ties.
It's not terrible for a celebrity to be smeared, but what's terrifying is when the scandal is nailed down as the truth, even the fans don't believe in you, and the company doesn't want you anymore.
This signifies that the star is utterly finished, with no possibility of a comeback, and might even end up heavily in debt.
