For example, in '22, the average customer acquisition cost for several leading e-commerce platforms had already broken 800.
Why has the private domain become increasingly hot over these years?
Because it's cheap!
Why was Pinduoduo able to make a breakthrough?
Because their marketing strategy of 'slash a Dollar, get it for free' had a low customer acquisition cost!
Breaking down the barriers to private domain traffic and gathering massive amounts of it has allowed the emergence of the only e-commerce giant in the impossible era to grow within the public domain!
(Why was DJ's customer acquisition cost so high in '18?)
Shanhaiguan was a company that caught the wave of the short video Blue Sea Era, and with CEO Cheng, endowed with aesthetic abilities that transcend time, by swiping through videos and empowering signed internet celebrities within his company, he created a bunch of unique micro-influencers.
Looking at the dozens of hands raised in the audience, CEO Cheng quipped,
