[Momo] was the first collaboration partner that Cheng Zhu had made contact with.
According to the initial strategy, his debut collaboration was designed for hyping things up, to make a splash!
As far as he was concerned, there were two uses for collaborations.
The first was the type of gimmick-laden collaboration with Momo, full of explosive points.
The other was precision harvesting of fans, aiming to surge sales, like the previous life's partnerships between milk tea shops and Genshin and Zhou Jielun's digital collectibles.
Comparatively speaking, Youu Tea was definitely more suited to the first model at present.
After all, the current stores are concentrated in a few major cities in the country, and the nationwide coverage is actually quite small.
The limited number of stores meant that the customer base they could cater to was also limited.
Targeting fans with precision harvesting yielded minimal profit.
