After Bao Bao's wedding, Yan Yan went to the United States.
This time, Yan Yan was visiting the States as the creative director for Y.Y, the brand that was making waves in the fashion scene recently.
Y.Y's fan base extended beyond America's "street youth" to many different areas.
In a little over two years, she opened thirty stores across the US. Each was only "half-done," but despite such an approach, she continuously launched new outlets. Each new opening created a buzz and set social media on fire.
Wherever a "social hot spot" emerged, media presence was inevitable.
In 2015, the popularity of Y.Y extended from online communities to mainstream media.
The rise of Y.Y was shrouded in mystery.
Apart from an odd business model where each store "closed" for half a month every month, the speed at which Y.Y launched new products was baffling.
