When the creative director launched a special edition collection, all the raw materials and accessories used for the related clothing and accessories were provided by the Y·Y brand.
The price tag would also be more expensive than the regular styles.
Completing such a director's special edition "outsourcing" could net the designer a few thousand US dollars.
In the United States, studying fashion design is incredibly expensive.
Apart from a few who can get a scholarship and those from very wealthy families, most people need to work and study frugally.
That's why Y·Y's crowdsourcing qualification quickly became one of the most sought-after certifications among those studying fashion design in the United States.
Some people with strong design abilities but weak manual skills would even open a small "studio" and gather their classmates to do the outsourcing.
As Y·Y rapidly developed,
the number and variety of special editions also soared.
