UA and Nike's war had started before Hansen left the Knights.
Or rather, as Nike dominated the sports shoe industry, the competition with other brands had never ceased.
Previously, Adi led these brands, but in recent years, with Hansen's rise in the NBA and a rapid increase in market share, UA gradually replaced Adi and constantly clashed with Nike.
Signing Curry was just the beginning for UA; they were now actively contacting Harden and Irving.
Apart from competing for new talent, there was also the "Decapitation Strategy" Hansen had heard about.
Kobe was aging, and the only significant figures Nike had left were James and Durant.
Unfortunately, both had been consistently outperformed by Hansen in the recent years.
Durant, still with the Thunders back then, was repeatedly defeated by Hansen and even after joining the historical Heat team, he still lost to Hansen.
The "Shower Incident" had drastically damaged his image.
