Vicky's office space was shared with his creative colleagues. Above the entrance door, a board read "Creative Team." The deadline was looming, and no one had come up with an idea for the ad. They all sat opposite each other, each with a pen in hand and a white piece of paper on their lap.
"Guys, we need to come up with something," Jimmy said. "Tomorrow's the deadline for our idea, and we haven't come up with a compelling one yet."
"That's shocking," Frank said, "because the app is really self-explanatory, so we don't need much detail."
"We need to pass the message effectively," Jessica added, using her hands to emphasize her point. "It has to be exceptional."
"Hmm, Vicky, any ideas?" Jimmy asked.
"Well," Vicky said, "like you all said, we need to pass the message through our ad. I'm thinking of a perfect scenario where the usefulness of this app will be efficiently explained."
"Yeah, but what scenario fits this ad?" Jessica asked, placing her hands on her chin.
"How about a kid's birthday party where he receives his dream gift from his parents?" Frank suggested, looking intently at the others for their response.
"Nice," Jimmy said, "but that doesn't really capture the message we're trying to pass across to the consumers."
"How about a kid in a stadium watching a cup final?" Jessica suggested. "You know the excitement, feelings, and tensions of a football match, especially a cup final. So, the kid uses the app to jot down these moments to remember them later."
"That's a nice idea," Frank said, saluting Jessica with his hand. "I never expected you to come up with an idea relating to football. That's sharp."
Jessica smiled. "Thanks. Vicky, what do you think? Is it worth a try?"
"It's cool," Vicky said. "A cup final can be very interesting and fun. As a football fan, you'd really love to relive those moments. But you can't enjoy a football match by reading about it; it's either you listen to the commentary or watch it live. Let's think outside the box."
"What do you mean?" Frank asked.
"You all have been saying 'kid, kid, kid,'" Vicky said, "but believe me, there's more to life than the childhood stage."
"That's funny," Jimmy said, "because the childhood stage is the most interesting part of life. The innocence, the fun, the excitement, the gifts, and the attention – that's what the childhood stage can offer. Adulthood is filled with expectations, disappointments, stress, and the likes."
"I agree that adulthood is challenging," Vicky said, "but there's a lot that the adulthood stage can offer. Love life, for instance. I know there will be disappointments, but there's nothing that can be compared to genuine love. When there's love, there are no limitations."
"Go on," Jessica said, leaning in closer.
"So, I want the ad to be centered on love," Vicky continued. "A kid is still involved, but not excessively. Children are curious and always yearning for knowledge. One of the events they'd really want to know is how their parents got married, how they met. Through Jot It, they'll be able to jot down specific events of how they met and the craziest adventures they've been on. So, in the future, when the question arises, it will be easier to explain."
"That's quite innovative," Jessica said. "It's mind-blowing."
"It's really good," Frank added. "Vicky, wow, that's brilliant."
"Thank you," Vicky said. "So, do we all agree?"
"Yes," they all said in unison.
"Alright then, it's decided," Vicky said. "Let's focus on the other criteria for the ad."
"Dude, chill," Frank said, standing up from his seat. "Let's take a break. My butt's aching, man. I need to walk around for a few minutes."
"Okay, let's take a short break," Vicky said. "But please be quick; we only have a few hours left."
"Okay, director," Jimmy said, his words filling the room with laughter.
The rest stepped out of the office, leaving Vicky to himself.
"I hope she likes this idea," Vicky thought to himself. "Well, she will. I mean, who doesn't like love? She looks like she's in a relationship, so she'll understand my point of view. I mean, who wouldn't want to be with her? She's..."
Vicky paused, "What's wrong with me?" he said as he also left the office.